In the ever-evolving social media marketing, staying abreast of new features and tools is crucial for marketers aiming to maximize their reach and engagement.
One such development on Twitter that has garnered significant attention is the introduction of Twitter Trending Topics. This feature represents a strategic shift in how users can discover and engage with content on the platform, presenting both challenges and opportunities for marketers.
Twitter Topics enhances the user experience by curating content based on specific interests and trending themes. This introduction explores the key aspects of Twitter Topics, delving into what marketers should know about this feature and how they can leverage it to optimize their social media strategies.
From understanding the algorithm behind topic suggestions to implementing targeted campaigns, this guide aims to equip marketers with the insights needed to effectively navigate and harness the potential of Twitter Topics.
As we delve into the intricacies of this new feature, marketers will discover practical tips and best practices to stay ahead in the occupied world of social media marketing on Twitter.
What is Twitter Topics?
Twitter Topics is a setting on Twitter that allows users to choose and follow trends they are interested in from a list of topics. Users who follow a topic will see more news and related tweets in their regular Twitter timeline.
With Twitter Topics, you can follow both topics and people who frequently tweet about relevant subjects. When the feature was launched in 2019, Twitter stated that Topics was designed to shift the platform towards more conversations and away from one-off comments by influencers and celebrities.
Previously, it was up to the user to figure out the best way to keep up with what’s happening by following certain accounts, searching for them, or checking the Explore tab for the latest updates.
Now, users only need to tap to view the most exciting and pertinent tweets about the subjects that matter—the conversation will come to them.
Though Topics was designed to improve individual users’ experiences, marketers aiming to gain recognition and a following on the site can also gain from it. For example, tweeting about subjects related to your company may reach users who are interested in those subjects.
You can take advantage of this tool in several ways as a marketer. However, before we delve into that, let’s first cover the basics of using the feature.
How to Use Twitter Topics?
You’ll see suggested subjects on your Home timeline, which Twitter frequently displays based on your account behaviour. You can choose to “Follow” the proposed topic to view tweets that are relevant to it.
Getting to Twitter Topics can also be done by going to your feed, selecting “More,” and then “Topics.” You will notice a welcome message introducing the feature if this is the first time you have followed any subjects. Topics that you currently follow will show up here.
You will see a list of the most popular Twitter subjects, such as “Entertainment,” with plus signs next to them that you can connect to follow if you click “Follow” on specific subjects.
Additionally, by clicking the plus sign, a drop-down menu with more specialized yet related topics will appear.
Your Twitter feed will display posts automatically curated from your preferred topics when you follow them. You can easily track more topics by returning to the Topics page and selecting “Follow more topics.”
Occasionally, a “See more about this Topic” pop-up that encourages you to follow a related topic will appear next to some tweets in your feed. The Twitter search box allows you to both search for and follow issues.
Navigate to the Topics page, select “Follow more Topics,” choose the topic you are already following, and then select “Unfollow.”
Four Ways Marketers Can Leverage Twitter Topics
1. Targeted Content Creation
Marketers can leverage Twitter Topics by tailoring their content to align with popular and relevant subjects within their industry or niche. Marketers can create content that resonates and adds value by understanding the trending topics in their target audience’s conversations.
This approach increases the visibility of tweets and positions the brand as a knowledgeable and engaged participant in relevant discussions.
2. Strategic Hashtag Utilization
Incorporating relevant hashtags associated with Twitter Topics can significantly boost the discoverability of tweets. Marketers should research and use trending and niche-specific hashtags to ensure their content is easily searchable and reaches a broader audience.
This strategic use of hashtags enhances the chances of appearing in topic feeds and encourages users interested in those subjects to engage with the content.
3. Real-Time Engagement
Twitter Topics often reflect current events, trends, and discussions happening in real time. Marketers can leverage this by monitoring the latest topics within their industry and engaging in timely conversations.
By staying abreast of trending discussions, brands can participate in relevant conversations, share insights, and build authentic connections with their audience. Real-time engagement boosts visibility and demonstrates a brand’s agility and relevance.
4. Data-Driven Campaigns
Twitter Topics provides valuable data on user interests and trending subjects. Marketers can use this information to notify their social media plan and develop data-driven campaigns.
By analyzing the engagement metrics associated with specific topics, marketers can refine their content strategy, identify emerging trends, and optimize their approach to align with the preferences of their target audience.
This data-driven approach ensures that marketing efforts are well-targeted and resonate with the interests of Twitter users.
In a nutshell, Twitter Topics is a valuable tool for marketers. It helps you tailor your content to trending, making your brand more visible and engaging.
You can connect with your audience authentically by using popular hashtags and joining real-time conversations. The key is to stay agile, be proactive in discussions, and shape trends rather than just following them.
Twitter Topics isn’t just about boosting visibility; it’s a way to build genuine connections. Being part of trending discussions showcases your brand’s relevance and credibility.
As social media evolves, embracing features like Twitter Topics is crucial for staying ahead and creating a dynamic and engaging online presence.
So, for marketers, it’s not just an option; it’s a smart move to thrive in the ever-changing world of social media.